Originally published on the Arts Marketing Association Digital Marketing Academy (DMA) blog. There is no simple formula for ensuring successful innovation but neither are the biggest breakthroughs just lucky accidents emerging from chaos. As the outgoing DMA fellows move on to new challenges and a new cohort prepare to run experiments of their own, this […]
Originally published on the Arts Marketing Association Digital Marketing Academy (DMA) blog. Last week Ron Evans looked at issues that stop us getting things done. Like Ron, the fellows I’m working with have some great ideas: they know the type of digital marketing activity they want to increase but they’re finding it hard to carve […]
Following our keynote talk at the Culture Matters 2012 conference in Norwich about the most common mistakes made by digital projects, Jonathan Drori and I have put together a checklist summary for anyone managing digital culture projects. These points are available on the Thoughtsmith website and also as a handy PDF.