All the right signs

Office space available 104,518 sq ft (9,709 sq m)

A building on Hampstead Road just north of Warren Street Station advertises office space available, 104,518 square feet or 9,709 square metres of it to be precise. I was struck by the icons used in the window which at first glance tell you a lot about the amenities as you pass by.

Starting from right to left a P tells me the office has parking, a C crossed out tells me it’s outside the London congestion charge zone, a glass tells me there are bars nearby, and the London Transport and Eurostar symbols tell me it’s within easy reach of public transport. I wasn’t sure about the leaf.

A second window with a similar advert tells me the office has ‘all the right signs’ and directs me to the building’s website at This is fairly predictable estate agent nonsense where better locations are no more than a few minutes walk away…

Only 3 minutes to fashionable Charlotte Street and Fitzrovia, providing a wide selection of acclaimed trendy bars and restaurants to entertain clients or relax with friends and colleagues out of hours.

…but nevertheless the icons work well and did their job. Should I be looking for 104,518 square feet of office space they would have already had me take the first step.

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